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Stef Macbeth
Stef Macbeth

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Dec 19, 2021

Rebel Narratives: Cinderella

A story mapping exercise A young woman trapped in an abusive environment glimpses the promise of escape, if only for one night. ‘Not for you,’ says the world. Usually in life it ends here, but instead we get the first of what George Saunders calls Things I Couldn’t Help But…

3 min read

Rebel Narratives: Cinderella
Rebel Narratives: Cinderella

Feb 25, 2021

If you’re serious about getting somewhere, it helps to have a map.

Professional storytellers—novelists, dramatists, screenwriters, advertising creatives and the like—get stuck all the time. From writers block to funding shortfalls, there are so many hurdles to overcome to get a story into production let alone out into the world. So we’ve had to develop tricks and processes that can get us…

Storytelling

3 min read

If you’re serious about getting somewhere, it helps to have a map.
If you’re serious about getting somewhere, it helps to have a map.

Feb 3, 2021

The tools for the job

I’ve been helping brands be more human for nearly twenty years—at network agencies and boutique studios, at in-house creative departments and as a consultant to large organisations, NGOs and startups. And almost everywhere I’ve found teams struggling to navigate processes or, more often, absence of adequate processes. …

Creative Process

5 min read

Tools for the job
Tools for the job
Stef Macbeth

Stef Macbeth

Berlin based writer and creative consultant

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